The Company
Tier10 delivers a holistic marketing system that integrates all 10 tiers of marketing under one roof, a system that is the antithesis of the traditional ad agency. Tier10 specializes in helping Automotive groups implement results-oriented marketing strategies to increase their market share and dealer profitability by building the brand, attracting more hi-quality opportunities, improving sales and service revenues, customer satisfaction and loyalty while reducing the dealerships advertising costs.
We believe that a broad-minded approach that captures inspiration from all fronts will serve marketing strategists well. Tier10 Marketing subscribes to a cross-pollination, integrated approach, with an emphasis on consistency of message, mediums and brand differentiators.
Conventional approaches lead to conventional brands. Tier10 Marketing’s rigorous approach of engagement, inquiry and discovery, distinguishes the brands we help build and the results we get with our clients.
Two Partners of Tier10 Marketing, David Boice and Sean Wolfington, founded some of the most successful digital marketing and consulting companies in the industry, Automark and Cyber Car (sold to Reynolds and Reynolds in 2001) and BZ Results (sold to ADP in 2006). One of the most important tiers, digital marketing, is a particular strong suit for these two founders who are amongst the most experienced digital marketing experts in the industry. This unique background enables the Tier10 Team to help their clients effectively integrate digital marketing into their marketing plan to Find, Sell and Keep more customers profitably.
Tier10 Marketing’s leadership team comes from ad agencies like Zimmerman and in-house ad agencies of large dealer groups like The Koons Automotive Companies. The team has created and implemented marketing strategies for 12 manufacturers, 76 of the top 100 dealer groups and over 4,000 dealerships in 18 countries.
Our clients are brave, bold, innovative and trusting; we foster this trust because we involve them in our processes and because we do great work. Generally our clients are forward thinking individuals who are “change leaders” in the industry. We want to help them develop long-term success, and we want long-term relationships with them. We love that our clients are emotionally connected to their dealerships and the brand that represents them. We value their time, talents and ideas as partners and peers.
Our positive change practice areas are based on our passion, expertise, credentials, alliances, and points-of-view. As client needs overlap practice areas, we deploy interdisciplinary teams to develop solutions that are integrated, actionable, and meaningful.
Tier10 Marketing’s non-automotive clients include global brands, media companies, films and international musicians. The company has successfully marketed feature films Bella, Blind Side, The Mighty Macs, and architected the entire digital marketing strategy for Grammy Award-winning musician Shakira, the most successful mainstream Latino artist in the world.