David Boice is a self-made entrepreneur and financier. Throughout his career, he has owned numerous companies in the technology, real estate, marine and automotive industries. Boice co-founded two of the largest technology and consulting companies (AutoMark and Cyber Car) in the automotive industry with an enterprise value of $200 million.
David was born in Columbus, GA, to Craig and JoAnn Boice and is the product of a distinguished military family. His father, Craig H. Boice, was drafted as a private only to retire early as a 2-star Major General. General Boice served on the Joint Chiefs of Staff under both Reagan and Bush, received the prestigious National Defense Meritorious Medal and is one of the most decorated generals in the Army’s history. Serving twice as an infantry officer during the Vietnam War, he was awarded the Soldier’s Medal, 3 Silver Stars, 4 Purple Hearts, a Bronze Star and the Distinguished Service Cross. Upon General Boice’s retirement from the military, the two Boices embarked upon, what would become the largest and most profitable internet company in the automotive industry.
At the early age of 22, Boice co-founded his first technology company, AutoMark. He and his partners doggedly built the company from the ground up before selling in 2000 as part of one of the largest technology transactions in the automotive industry.
At the age of 34 Wolfington was a finalist in Ernst & Young’s “Entrepreneur of the Year Award” which was won by Wayne Huizenga, founder of Blockbuster and Autonation, the previous year. Wolfington was also recently named the 2010 “Entrepreneur of Year” and listed on the Haute 100 Most Influential list by Haute Living magazine.
Wolfington’s film production company, the One Media, produced three major motion pictures: “Self-Medicated”, the most award winning film of 2006 (38 awards), “The MightyMacs” and “Bella”. “Bella”, won the largest festival in the world (Toronto International Film Festival) and was the #1 Top Rated Film in 2007 by the largest film review site in the world RottenTomatoes.com. “Bella” was also the #1 grossing film of 2007 in its category.
Before starting the production company, Wolfington founded some of the most successful marketing and consulting companies in the automotive industry – Automark and Cyber Car (sold to Reynolds and Reynolds in 2001) and BZ Results (sold to ADP in 2006). BZ Results was recognized as the “Innovative Company of the Year” for pioneering digital marketing in the automotive industry and enabling billions of dollars of retail sales over the Internet.
Very few Automotive Advertising Creative Directors are born into the car business. Scott Rodgers grew up in his father’s dealerships providing him with an automotive foundation and depth of knowledge that few if any Creative Directors have. Scott began his automotive career selling cars in the family dealership. He learned the basics of sales and the foundation of direct customer interaction in sales. His education was enhanced by also seeing the business from the perspective of an owner or general manager. Scott learned about the interactivity of all departments and the importance of profitability.
While perfecting his style and craft at his father’s stores, Scott’s work caught the eye of many top dealers. With numerous offers and a desire to branch out on his own, Scott began his “solo” career as the Creative Director at The Koons Automotive Companies based in Northern Virginia, where he teamed up with Scott Fletcher for the first time. A self-taught student of design, Rodgers has the “it” factor, a gift for creative and design that just can’t be taught.
Rodgers’ quality of work, passion for design, and pursuit of perfection has vaulted him into rare air when it comes to the merging creative design and automotive advertising. We believe his work speaks for itself. He continues to develop and design some of the industries leading social and digital campaigns blending the integration of technology and design. Follow Scott on Twitter @Scotty703.
Born and raised in the Washington metro area, Scott has spent his entire career in the Automotive Advertising arena.
Starting his career out at one of Washington DCs premiere ad agencies in Georgetown gave Scott an unfair advantage. The agency handled one of the top Automotive groups in the country, The Jim Koons Automotive Company, Papa John’s Pizza and Chili’s Restaurant chains, and Washington, D.C.-based FlavoRx, a manufacturer of flavorings used in children’s medications., as well as some of DCs largest political spenders. After the agency merged with another national powerhouse, Scott had the opportunity to join the Koons Automotive Company as the Marketing Director and accept the challenge to build an in house Agency. Where he met Scott Rodgers.
After 6 years of building and running the department, the group became one of the top 15 dealer groups in the nation, the largest Internet dealer as well as one of the top 5 Toyota dealers in the nation. The gold standard for in-house ad agencies had been achieved right before he was hand picked by the Vice President of AutoNation to join Zimmerman Advertising and manage the North East Region accounts for AutoNation.
In 2008 Fletcher left Zimmerman to team up with Scott Rodgers, David Boice and Sean Wolfington to start Tier10 Marketing. Using what he learned from some of the best minds in The automotive business, he began to help develop an innovative marketing system that incorporates best practices, strategies, award winning creative and simply the the passion to be #1.
Andrew has over 12 years experience in the automotive industry and began his automotive career working as a sales consultant and new car manager for his local Honda dealership. Upon completing graduate studies at Mount St. Mary’s University Andrew joined the American Honda Motor Company sales division. Most recently, Andrew worked on the Marketing Team at Subaru of America where he focused on Subaru Owner events and special marketing initiatives for dealers and promotional partners. In his free time he enjoys working on cars, snowboarding, and competing in triathlons.
Mike is coming off 12 years with Toyota Motor Sales. During his tenure, he held a variety of positions including launching Scion and Tundra in the Cincinnati region. Most recently, at corporate headquarters, he was responsible for Retail Market Development for east coast Toyota and Lexus dealers. When he isn’t visiting his Tier10 clients, you can find him outdoors surfing, snowboarding or camping. Mike and his wife are wine enthusiasts and have turned this passion into an online wine review business, Wine and Waves. Mike, his wife, two children, dog and cat, reside near Huntington Beach, California.
Sean began his career with The Ritz-Carlton Hotel Company, selling and promoting meetings and special events at locations in New Orleans and Atlanta. He took his experience in marketing a luxury product to a boutique-advertising agency in Atlanta, responsible for creating integrated marketing campaigns for General Growth Properties’ luxury product portfolio. After garnering experience at the agency level, Sean joined Toyota Motor Sales, U.S.A., as a District Sales & Marketing Manager, spending seven years contributing to the service and sales success of over 65 Toyota dealers across the Central Atlantic Region. Sean holds a BA in Organizational Studies from the University of Michigan-Ann Arbor and is currently pursuing an MBA with a Marketing concentration from the University of Maryland’s Smith School of Business. Sean resides in Arlington, VA and in his spare time, entertains his passion for fitness and spending time with his dog, Beau.
With almost 20 years of experience in strategic media buying, Olivia has managed accounts in 140 of the 210 media markets in the country, including all of the top 10. She and her team are responsible for creating strategic, targeted media buys for automotive marketing and advertising campaigns. She currently manages the media buys for some of the largest automotive dealerships and Tier 2 automotive groups in the country. Prior to Tier10 Marketing, Olivia honed her expertise in the automotive media field as the Media Director for Jim Koons Automotive Companies, one of the largest dealership groups in the Mid-Atlantic region with 20 stores. Her previous experience includes media buying for political candidates and third-party advertisers. Olivia holds a B.A. in Government from The College of William and Mary.
Alex Campuzano brings over 23 years of experience in the areas of graphic design and production ranging from corporate identity and branding to print and digital and media advertising. Alex brings expertise in the field of multimedia including video and 2D/3D animation. Utilizing cutting-edge motion graphics, state-of-the art character animation, the latest in non-linear video applications to merge editing, professional voice over talent and title graphics with animation, Alex has the skills to bring any client’s vision to life whether it’s through the realm of the Internet or broadcast and cable television.