The Strategy

Tier10 delivers a holistic marketing system that integrates 10 tiers of marketing under a well defined campaign strategy.  By housing all 10 tiers, clients are no longer forced to use outsourced vendors who pour multiple mixed messages into the marketplace.  Having the ability to control both the audience and message allows Tier10 Marketing to generate immediate business, while building and enhancing the client’s brand image.

Tier10 focuses their marketing efforts on a well defined target market, based on a client’s historical data, as well as proprietary profiling technology.  Using targeted technology, Tier10 Marketing identifies and communicates to qualified consumers who have the highest statistical probability of purchasing or servicing a vehicle from their client’s dealership.  This allows Tier10 to tailor specific marketing messages as they more accurately pertain to specific consumers, while maintaining a consistent theme and campaign.

By marketing through very specific targeted channels, campaigns often create a cross media pollination effect, reaching high-quality consumers multiple times, through various mediums.   Additionally, by adding traditional mediums such as TV and Radio, Tier10 successfully increases a campaign’s reach, adding frequency to the consumers in-market, while motivating out-of-market consumers with a compelling message.