Ritz Carlton and Tony Bennett

Challenge

Tony Bennett and The Bryan Bothers wanted to raise awareness and money for their non-profit organizations to benefit children. The Ritz Carlton wanted to create publicity around the Sony Ericsson Tennis Tournament, the 2nd biggest in the U.S., without spending an unreasonable amount of money.

Solution

Tier10 produced two events that helped all three stakeholders accomplish their goals. Tier10 created the Tony Bennett Celebrity Pro-Am Tennis Tournament and dinner concert which raised $500,000 for charity and generated international publicity through over 100,000 media outlets. The tournament brought together the best players in the world including: the #1 Men’s player, Novak Djokovic, the #1 Women’s player, Caroline Wozniacki, the #1 Doubles Team, the Bryan Brothers, and the #1 American Singles player Mardy Fish along with Ana Ivanovic, Ryan Harrison and Kim Clijsters, the 3-time US Open Champion. Tier10 invited international press and allowed the 20 most influential media professionals to play with the pros. Later that evening, Tier10 produced a dinner concert where Tony Bennett performed and did a duet with Alejandro Sanz, the most Grammy Award winning Spanish artist in history, for the top 400 leaders who flew in for the tournament.

The event raised $500,000 to help kids fulfill their potential through sports and the arts and the Ritz received valuable publicity through thousands of media outlets in multiple sectors including entertainment, music, tennis and the mainstream press.

Charity Fund Raiser

$500,000 to benefit two charities that help kids fulfill their potential through sports and the arts

Celebrity Participation

Tony Bennett, Alejandro Sanz, Novak Djokovic, Caroline Wozniacki, The Bryan
Brothers, Mardy Fish, 20 top media and +400 influencial leaders

International Press

Thousands of media outlets from the US, Europe and Latin America in multiple sectors including Entertainment, Music, Tennis, and Mainstream media