The New York Acura Dealers Association

Challenge

The New York Acura Dealers were competing against Lexus, BMW and Mercedes with a fraction of their budgets. In order to grow market share, The New York Acura Dealers needed to stand out in New York City, but had a much smaller budget than their competitors.

Solution

Tier10 Marketing worked with The New York Acura Dealers to get permission, from Acura, to produce a custom creative campaign featuring Mariano Rivera, baseball’s all-time leading closer and five-time World Series Champion.  Mariano’s valuable brand helped The New York Acura Dealers stand out in the crowd and the digital campaign enabled the dealers to attract more customers for less money. The New York Acura Dealers increased market share more than all competitors in the region, despite having a smaller marketing budget. The New York Acura Region is growing 41.3% faster than the rest of the Country.